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South Australia's regional tourism bodies are mounting their own battle against airfare price wars.
Limestone Coast regional marketing manager Peter Abbott, based in the state's south-east, says while it is impossible to compete with heavily-discounted ticket prices, there are other options to lure travellers to country areas.
Mr Abbott says airlines' one-way fares in particular create some clever marketing opportunities which are now being explored.
"We're working with car rental companies to look at ways of removing delivery fees or one-way fees which will help the outer regions get some more people driving through them," he said.
"They see an opportunity for them as well, of course, and they're certainly keen to try and extend their length of rental by looking at that one-way option."
Limestone Coast Tourism has been rewarding travellers who spend three nights in the region, with petrol discounts.
Mr Abbott says while visitor numbers at some local attractions are still down, they could be worse and other areas are now also considering similar campaigns.
"Places like Eyre Peninsula ... Flinders and [the] outback and those areas that are well outside Adelaide," he said.
"Even over in Victoria - we've had a lot of calls from tourism and regional bodies away from Melbourne asking about our cheap fuel offer that we've got running, and they're obviously being affected by the high fuel prices and the appearance of cheap airfares."
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